According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. (DemandGenReport)
Nurtured leads make 47% larger purchases than non-nurtured leads. (TheAnnuitasGroup)
MarketingSherpa states that 65% of B2B marketers have NOT established lead nurturing.
According to the Annuitas Group, businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (DemandGenReport)
Triggered emails have a click-through rate 152% higher than traditional emails. (V12Data)
Companies that use marketing automation see 53% higher conversion rates and an annualized revenue growth rate 3.1% higher than non-users. (AberdeenGroup)
Gleanster reports that 74% of top-performing companies use automated lead nurturing.
96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. (Econsultancy)
79% of top-performing companies have been using marketing automation for more than two years. (Gleanster)
95% of buyers chose a vendor that provided content to navigate each stage of the buying process. (DemandGenReport)
82% of customers viewed five or more pieces of content from the winning vendor before making a purchase. (Forrester)