Statistics 2020-02-15T11:28:06+00:00


  • According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. (DemandGenReport)

  • Nurtured leads make 47% larger purchases than non-nurtured leads. (TheAnnuitasGroup)

  • MarketingSherpa states that 65% of B2B marketers have NOT established lead nurturing.

  • According to the Annuitas Group, businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

  • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (DemandGenReport)

  • Triggered emails have a click-through rate 152% higher than traditional emails. (V12Data)

  • Companies that use marketing automation see 53% higher conversion rates and an annualized revenue growth rate 3.1% higher than non-users. (AberdeenGroup)

  • Gleanster reports that 74% of top-performing companies use automated lead nurturing.

  • 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. (Econsultancy)

  • 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster)

  • 95% of buyers chose a vendor that provided content to navigate each stage of the buying process. (DemandGenReport)

  • 82% of customers viewed five or more pieces of content from the winning vendor before making a purchase. (Forrester)